Power your electronics business with smarter operations

Electronics is one of the few retail categories where the sale is not the end of the relationship. A phone returns after five months with a screen fault. A washing machine needs an engineer visit. An air conditioner needs a compressor replaced under cover. Each of those is a cost, and each one is a moment where the customer decides whether to buy from you again.

The usual failure is paper. The invoice sits in a file, the serial was written by hand, and nobody can prove when the unit left the shop. Staff end up guessing, and the safe guess is to accept the claim. That is money leaving quietly, one unit at a time.

In Wizard the service request is raised against the unit rather than against a name. Labour and spare parts used on the repair are costed on the ticket, so over a year you can see what a product line really costs you after the sale.

A new model launch does two things at once. It gives you something to sell, and it quietly cuts the value of the stock you already own. Retailers who watch revenue alone miss the second half of that until stocktake, which is far too late to price around it.

Branch managers running their own discounts is the other half of the problem. One branch drops a price to move a slow model, nobody else is told, and the group ends up with two prices for the same box and a customer who found both of them.

Worth being clear about the limit here. Wizard applies the price you decide. It does not watch competitor pricing for you, and it will not warn you that a model is about to be replaced. That judgement stays with your buyers.

This is the most common avoidable loss in multi-branch electronics retail. The customer has decided, the money is in the room, and the answer they get is that the other shop might have one. A good share of those people never come back.

Transfers matter for the accounts as much as for the sale. When a unit moves between branches the movement carries a document, so branch performance is not distorted by stock that walked from one location to another without anyone recording it.

Returns in electronics behave nothing like returns in clothing. The unit carries a cost, a serial, a supplier claim route and usually a lower value once the box has been opened. Treating it as a simple stock reversal loses money in a way that never shows up on a report.

One honest limit. Manufacturer claim portals stay where they are. Wizard records your side of the claim, what the repair cost, what you recovered and what is still open with the brand, but it does not file with the manufacturer on your behalf.

Electronics stock loses value on a clock nobody in the shop controls. A model that was competitive in March is a discount item by September, and the loss is real whether or not anybody books it in the meantime.

Landed cost matters more in this category than in most. Freight, duty and clearing on an imported container are part of what the unit cost you. Margin calculated on the supplier invoice alone flatters every report it touches, and it flatters the discount decisions built on those reports.